This policy explains what ETHĒA LLC ("ETHĒA", "we", "us") collects when you use the ETHĒA app, this website or the studio, how we use it, who we share it with, how long we keep it, and how to delete it.
ETHĒA LLC, 57 Leonard St, New York, NY 10013. Questions about this policy: info@etheastudios.com.
Last updated October 21, 2026.
What we collect
What you give us. Your name, email address and phone number. If you choose to add them: your date of birth, pronouns, and an emergency contact's name and phone number. For a client aged 16 or 17, a parent or guardian's name. When you sign the studio's waiver: the name you sign with, the date and time, and the internet address and browser or device you signed from, kept as proof of signing. If you bring a guest, the guest's name and email address. What you write to us through the app, the contact form or email.
What is created as you use ETHĒA. The classes you book, cancel, wait for and attend, and any late-cancel or no-show fee. What you buy, when, and the amount, and your membership's status and renewal dates. Short notes our staff may keep on your account, such as an injury you have told an instructor about or the equipment you prefer.
What is collected automatically. When you sign in: the browser or device used and a scrambled form of your internet address, so we can spot misuse. If you turn notifications on: a token that lets us send them to your phone. If the app crashes: a technical report with your account's reference number, the app version and your phone's model; it contains no name, email, booking or payment detail. On the website we count page views and which site a visit came from; these counts are not tied to you.
What we do not collect. We do not store your card number: card details go straight to our payment provider, and we keep only the card's brand, last four digits and expiry so you can recognise it. The app does not ask members for their location, contacts or photos. If you turn on "Add my classes to my calendar", the app writes your bookings into your phone's calendar; nothing from your calendar is sent to us. We do not track you across other companies' apps or websites, and the app contains no advertising or analytics kits.
Studio staff only. For people who work at ETHĒA we also keep schedules, availability, timesheets and pay statements. When a host clocks in or out, the app reads the phone's location once to confirm they are at the studio; we keep the distance and the time, not the location. A host may attach a photo to a checklist or a report.
How we use it
To run your account: bookings, waitlists, check-in, memberships, purchases and receipts.
To tell you about your classes: confirmations, reminders, waitlist openings and changes to a class, by email and, if you turn them on, by notification.
To keep the studio safe and fair: waivers, fees, and preventing misuse of accounts.
To send you news and offers from ETHĒA, only if you have agreed to receive them. You can unsubscribe from any such email, and it takes effect at once. In those emails only, we record whether the email was opened and which links were clicked; we never do this in emails about your bookings, payments or account.
To understand how the studio is doing, using totals such as class attendance and sales.
Who we share it with
We do not sell your information, and we do not share it for advertising. We share it only with the companies that help us run the service, and only what each one needs:
Stripe processes card payments and stores your card.
Our booking software provider, and its hosting and database providers, store and process the information on our behalf.
Resend delivers our emails.
Apple and Google deliver notifications to your phone, and sign you in if you choose to sign in with them.
Sentry receives crash reports from the app.
We may also share information when the law requires it, or to protect the safety of our clients and staff.
Moving from our previous booking system. In October 2026 ETHĒA changed booking systems. Your account, your bookings and your purchase history were copied from our previous provider so that nothing was lost.
How long we keep it
We keep the information in your account for as long as your account is open, because we need it to run your bookings, your membership and your purchases.
Your account details (name, email, phone and the other details above), your bookings, your waiver and your notification settings are kept while your account is open, and are erased when you delete it, as described below.
Records of payments (what was bought, when, and for how much) are kept for seven years after the payment, because tax and accounting law requires it. Once your account is deleted these records no longer carry your name, email or phone.
Card details are held by Stripe, not by us. We remove the card's brand, last four digits and expiry when you delete your account.
Marketing email. If you unsubscribe we stop at once, and keep a scrambled record of the address so that we do not email it again by mistake.
Crash reports are kept by our crash-reporting provider for up to 90 days.
Backups of our systems are kept for up to 35 days. Information you have deleted can remain in a backup until that backup expires. We use backups only to restore the service.
Staff timesheets (the distance from the studio and the time of each clock-in) are kept with the pay records.
Deleting your account and your information
You can delete your account at any time, without contacting us:
In the app: Account, then Delete my account.
On the web: app.etheastudios.com/delete-account
By email: write to info@etheastudios.com from the address on your account, and we will do it for you within 7 days.
What happens at once. You are signed out everywhere and can no longer sign in. Your upcoming classes and waitlist places are cancelled with no fee. Your membership is cancelled and will not renew. Your saved cards are removed. We send you one email confirming this.
What happens 14 days later. Your name, email, phone and the other personal details on your account are permanently erased. Classes left on a pack are forfeited at that point. Until then you can change your mind by replying to the confirmation email, and we will reopen the account; bookings and memberships that were cancelled are not restored.
What we keep. The payment records described above, without your personal details, and anything the law requires us to keep.
Less than everything. To correct your details, use Account in the app. To ask for a copy of your information, or to have a specific item removed, write to info@etheastudios.com.
Guests. If a member brought you to a class and entered your name and email, write to info@etheastudios.com and we will remove them.
Cookies
The website and the web version of the app use one cookie, to keep you signed in. We use no advertising cookies and no third-party analytics.
Children
ETHĒA's services are for adults. Clients aged 16 and 17 may take part only with a parent or guardian's written consent. We do not knowingly collect information from anyone under 16.
Your choices
See and correct your details in Account. Turn notifications on or off in the app or in your phone's settings. Unsubscribe from news and offers with the link in any such email. Delete your account at any time, as described above. Ask for a copy of your information, or ask a question about this policy, at info@etheastudios.com.
Changes to this policy
If we change this policy in a way that matters, we will tell you by email or in the app before the change takes effect.